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Davis & Samuels Ltd At Davis & Samuels Opticians, we want you to see well, and provide sound and comprehensive advice on choosing the right glasses and frames for your needs. We offer you a huge selection of fashionable eyewear, from designer sunglasses to simple, low-cost spectacles. If you prefer contact lenses, we also carry them as well.
Services
You can rest assured that at Samuels Opticians your sight-test, eye examination and choice of spectacles will ALWAYS be managed from start to finish by an experienced, fully qualified Optician. After studying Ophthalmic Optics at Cardiff University for 3 years, followed by a year training in London, Tony joined the family business in 1977.
We have opened a new clinic in Walsall offering the Coloured Overlay assessment and Intuitive Colorimeter; an instrument designed to identify the optimum coloured lenses required by some individuals who suffer from photosensitive problems, known scientifically as Visual Stress. This condition is the cause of some cases of migraine and is very often the underlying reason why some individuals struggle to read. Such individuals are often wrongly labelled as 'dyslexic'. Dyslexia is an umbrella term for many sensory problems which affect learning.
Your glasses not only need the right prescription. They also need to suit you, so we give you comprehensive and tasteful advice and so that you can find glasses with which you can see well and look good. You benefit from our comprehensive range of glasses, with fashions for every taste, from top designer brands to our established standard collection.
Sunglasses should give the eyes reliable protection - yet still be fashion leaders. We always have a huge range of contemporary sunglasses in both metal and plastic in stock, all, of course, providing 100% UV protection, with branded lenses in various tints and with your prescription, if you want.
Reviews (7)
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Lynda Rowan
Jul 17, 2021
The best optician I have been to and I have been to many over 20years. Very thorough, experienced and with a gentle manner. I am glad I ditched corporate high street money grabbers for a respectable, first class service thats reasonably priced.
Richard Barlow
Apr 23, 2021
Tony is the best optometrist/optician I've ever had the pleasure of attending, fantastic service, highly professional and takes his time to ensure all is correct, excellent range of specs, Michelle is a delight on reception.
Magic Of S'Words
Apr 09, 2020
Private service is always the best. There are discounts too. Nice warm, welcoming atmosphere there.
Noor Te Quiero
Mar 02, 2019
Very very rude would never ever go there again.if they dont know what customer service is or how to behave with customers they should quit their job or close the shop! Would never recommend getting your job done here.
Sybil Lee
May 12, 2018
I am eighty years old and have worn glasses since the age of six, so have encountered a few opticians in my time. Mr. Samuels is the most proficient and caring optometrist I have ever met. If you go to him for a sight test be prepared to spend a fairly long time there, but it is so well worth it. I have been attending this practice for the last few years and on my first visit I was amazed at the difference between this and all my previous experiences. I cannot recommend him highly enough as it's so rare nowadays to find someone who takes such trouble to ensure his patient's wellbeing.
Jane Bell
Nov 13, 2017
This company says they have been in business since 1899 and Im fairly sure they have not adapted since that time! I asked if they stock Louis Vuitton frames - Tony (the person who picked up the phone) had never heard of Louis Vuitton! He wasn't sure if he could get them in etc. Their website is very misleading because it states that they sell fashionable and designer eyewear yet have not even heard of a very popular designer let alone stock their products.

I already have the prescription but since I work around the corner from the shop thought it would be easy to get them from there, apparently not. May be ok if you want bog standard NHS frames but don't bother contacting them if you are alive in 2018 - well past their sell by date.
Luke Bedrock
Jun 23, 2017
Very nice properly looking office with proffessional testing equipment. I also got decent rebate and very good service. Recommended over standard flyby opticians.