As one of the new wave of independent opticians, the creative spirit and personality of our clients has always inspired us to provide the exceptional, the individual and - above all - the wearable. Based in the heart of London's Soho for over twenty-five years, we offer an outstanding range of services and a personal approach. Drawing on our wealth of design knowledge, we can match the personality of any client. Our customers greatly value our attention to detail and aesthetic sensibility, our sense of poise and balance.
Services
And we believe in service. It's a combination of all these elements that has allowed the store to move from strength to strength'. The Eye Company was first established in 1994 and moved to Soho in 1997. I started as manager in 1999, and became an owner shortly after. Although I was passionate about the existing business, I wanted to take it in a new direction - a direction that has been exceptionally well received.
We spend a lot of time getting to know our customers to understand exactly what they need. Our good, honest advice and support means that our customers always make their best choice from our extensive range of eyewear and contact lenses. We prefer to offer superb optician-designed frames - not fashion brands.
We are located in Soho, an eclectic and vibrant part of London's West End, ideal for our clients from TV, film, theatre, media and fashion - as well as from all other walks of life. Soho is a fashion hub, full of people who appreciate our style. It's a brilliant place for us to be. Our staff are highly experienced professionals.
Reviews (18)
James Harpur
Oct 04, 2024
Ken O'Rourke
Jul 01, 2024
I had lost all hope of getting the arm of my glasses fixed I contacted MYKITA they recommended The Eye Company
With my fingers crossed I went and was met by 2 Gents
One of them said let's have a look
Took them to the end of the store 5 minutes later he had fixed them
And they look brand new
Wanted to pay , he said no problem it took me 5 mins
Can't believe how kind, gracious and Generous this store is
I'll definitely be going back they have the best selection of eyewear
Thank you
With my fingers crossed I went and was met by 2 Gents
One of them said let's have a look
Took them to the end of the store 5 minutes later he had fixed them
And they look brand new
Wanted to pay , he said no problem it took me 5 mins
Can't believe how kind, gracious and Generous this store is
I'll definitely be going back they have the best selection of eyewear
Thank you
Justina
Feb 27, 2024
My glasses were fixed in just 10 minutes! I had resigned myself to needing a new pair before my upcoming long-haul trip, thinking there was no hope for my old ones. However, the lady in the store was willing to give it a try. To my amazement, she returned them to me perfectly straightened with the lenses securely back in place, almost like magic! I'll probably get my next pair from this store just because of their exceptional service. It's a charming boutique optician that stocks some of the finest brands in the world, perfect for those who appreciate quality beyond generic Ray-Bans or Persols. Thanks a ton, you guys are amazing!
Kalse En
Jun 07, 2022
Google User
May 26, 2022
Cal Beaney
May 25, 2022
Wesley Sloan
May 12, 2022
Artem Verovenko
Apr 22, 2022
Jonathan Miller
Mar 09, 2022
Pre-Covid, excellent. Subsequently, a deeply unpleasant experience. Two masked staff hide behind locked door. Appointments only. I rang doorbell. Told I couldn't come in because, Covid. Little lecture about Covid. Explain thaI am an existing customer and have spent lots of money there. Indifference bordering on rudeness. The shop was empty of customers.
I certainly shall not burden them with my presence. Update: I see the reply from the owner. I accept his explanation. I understand the constraints, insane though they are. I would though note that the passive-agressive behaviour of team members needs addressing. Instead of hectoring me they could have been welcoming and respectful. The experience was unpleasant.
I certainly shall not burden them with my presence. Update: I see the reply from the owner. I accept his explanation. I understand the constraints, insane though they are. I would though note that the passive-agressive behaviour of team members needs addressing. Instead of hectoring me they could have been welcoming and respectful. The experience was unpleasant.
Fahima
Sep 02, 2021
I was actually shocked at the attitude of this place. We were passing by and wanted to enquire about the prices of their glasses as they looked nice on the displays. We wanted to speak to the receptionist inside but were aware they were closing up. A man came to the outside with not even a hello and asked us what we wanted. We said we had a question and he says "well not now" in such a rude tone. We just wanted to have a chat that's all. Maybe they show good customer service to people who are not Arab which is why they have great reviews.
Klaus Johansen
Feb 06, 2021
I picked up my new glasses yesterday and LOVE THEM! Unfortunately I am a very difficult costumer, since I get panicky with people close to my eyes. Despite this and it being just after the shop opened with new Covid-guidelines, I felt very safe and they went out of their way to explain everything and help me find the best solution for me. Their expertise, patience and kindness are well above what I have experienced in other opticians. Highly recommended and I'd like to say a BIG THANK YOU to Rod and Steenie!
Lucas
Dec 16, 2020
Just went in to purchase the third pair of glasses I've bought from the Eye Co. They have a great range/selection of glasses, and a fantastic service provided by Steenie and his team that makes this the one store I ever want to buy glasses from. Note on Covid: I felt very comfortable in the store, as only one customer was allowed at a time, temperature was checked, everyone was wearing masks (even visors available), gloves and gel were available, as well as UV sterilisation for the glasses.
Bjorn Thomassen
Dec 09, 2020
Wouldn't dream of going anywhere else! Optometrist Rod is always a pure delight, thorough and attentive and able to answer any question. Steenie's expertise is first-class and today he went to great lengths to find me a nice new pair of specs that I can't wait to start wearing! Shout-out to adorable resident cockapoo Maisey, too. Note on COVID: All very safe and comfortable with only one customer in the store at a time.
Temperature was scanned on arrival, face masks and visors worn, all equipment used by the optometrist had extra glass screens, hand sanitisers available throughout the store and all frames disinfected thoroughly after trying them on. Top-notch!
Temperature was scanned on arrival, face masks and visors worn, all equipment used by the optometrist had extra glass screens, hand sanitisers available throughout the store and all frames disinfected thoroughly after trying them on. Top-notch!
Matthew Roberts
May 30, 2019
Ash White
May 15, 2019
I visited today looking for Dita's. The shop has a range of amazing eyewear all beautifully made and designed. I believe that the owner helped me select a number of designs and it was clear that he is extremely passionate and knowledgeable about his work. For faultless, unpretentious service and stunning products you can't go wrong.
Liisa Salojarvi
Dec 18, 2017
I have been using The Eye Company for more than 10 years, and I have always been extremely happy with my glasses. It is a very friendy shop, with a fantastic choice of cutting edge frames. They are particularly good at recommending frames which best suit your look and lifestyle. Very personal and exceptional service. Can highly recommend.
J. Bm
Aug 28, 2017
Theo N.
Jan 14, 2009
Looking for that perfect shade that mold your face into that David/Victoria Beckham "eye" catching look? Pop into here where Steenie the Optician takes great pride in displaying his pride n' joys. No big corporate, assembly-lined, child-labored brands here, just your pristine vintage and new glasses. During my recent visit, he even dangled a Run DMC original Cazal gold on black pair in front of me. Droooool.