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Auerbach & Steele - Opticians in Chelsea Kings Road Founded in 1996, we are renowned for our unparalleled customer service, innovative use of technology, clinical excellence and a design led range of optical frames and sunglasses. We like to think of ourselves as no ordinary opticians.
Business details
  • Licensed
  • Insured
Payment methods
  • Cash, Debit cards, Credit cards, Mobile payments
Services
Eye Examinations
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Eye Examinations On our first floor, we have two consulting rooms equipped with cutting-edge technology. Furthermore, an accessible consulting room is located on our ground floor. Your thorough eye examination will typically last about 40 minutes, occasionally longer if additional tests are necessary. Our optometrists will evaluate your sight and inspect the health of your eyes.
Frames & fitting
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Frames & fitting Our frames are sourced from around the world. We remain highly enthusiastic about travelling to Europe, America, and the Far East to find unusual, colourful, and striking frames. We buy from artisans who exclusively design spectacle and sun spectacle frames. We do not sell mass-produced frames that only feature a famous fashion logo. From the ultra-cool to the sleek and sophisticated, our frames are all of the highest quality, made from materials that last, maintain their colour, and can be adjusted for a perfect and comfortable fit.
Contact lenses
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Contact lenses For your first contact lens appointment, we typically arrange a one-hour consultation. During this time, we will discuss your motivations for choosing contact lenses and your anticipated wearing frequency. Together with the findings from your eye test, this enables us to determine the ideal lens for you. As an independent practice, we have the freedom to recommend a diverse selection of lenses. We procure the highest quality lenses suited to your individual requirements, made from cutting-edge materials by well-known global manufacturers.
Reviews (46)
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Nico Xie
Jun 10, 2024
I bought my spectacles at Auerbach & Steel. Evelyne provided a detailed reply to my initial email and kindly assisted me on the first day. Her natural, friendly, and approachable manner convinced me to choose this shop. Following up, Seongil discussed every detail of my glasses with me. He is very patient and understands customer concerns immediately.

He spares no effort in providing as much detailed information as possible, which makes you feel reassured. There is a private room for customers upstairs in their shop, offering a quiet, undisturbed place to make decisions without rush. I find this to be a necessary feature, especially if you want bespoke service. Having a quiet place to make up your mind ensures you won't regret any decisions afterwards.
Bill Dobie
May 07, 2024
I've been coming here for several years. It's an extremely professional practice and store. They take your vision testing and eye health seriously, all the modern tests and they take the right amount of time for the appointment - they don't rush you and it's quite easy to get an appointment. They've got a great selection of glasses and lovely, very knowledgeable team of professionals in all the roles. They've fixed my glasses with no fuss a couple times too.
Murray Maccallum
Apr 23, 2024
Simply the best Optical Practice I have ever used by some distance. Thank you guys.
Eileentom
Dec 24, 2023
I love my new optical wear from Auerbach & Steele! Their selection is so full of cool glasses. Nita helped me with my decisions, and she was very knowledgable and patient helping me select my eyeglass wear. I had to go back to the states, and she so kindly shipped them to me in a very quick time. I highly recommend this wonderful Optical store in Chelsea.
Andrea Pinnington
Nov 06, 2023
Very pleased with the range of spectacles to choose from and the service offered. Great from start to finish. Would highly recommend.
Rodica Turcin
Nov 06, 2023
Amazing experience! I never had been explained every single step she did in order for me to understand all the machine. Absolutely recommended! The best place to check your eyes! If you have no issues, the experience itself is superb! Thank you!
Carla Janse Van Rensburg
Sep 15, 2023
Amazing service! Fixed my sunglasses so quickly - really professional too!
Valentin
May 10, 2023
I am grateful to have found this beautiful store and met these wonderful people. I have been looking for some time to buy a kamemannen frame and with Anmol's help it happened. I recommend this shop if you are looking for a great experience. I will definitely come back. (Hopefully next time we'll meet in person, not just online. :) )
Gemma G.
Apr 09, 2023
A very supportive experience today. I broke my glasses last night and was fearful they couldn't be fixed. Between phoning Auerbach team to see if they could help and stopping by on my way home from work it was all great. With my glasses completely out of alignment and looking very sad, magically Auerbach were able to repair the issue. Thank you! I can see again!
Lisa
Apr 02, 2023
I have had the best experience with Auerbach & Steele who have recently helped me with contact lenses. I had recently been told by another optician that in their opinion I'd never be able to 'crack' contacts (as someone who had a fear of touching their eyes) I was a bit of a tricky patient! I was however, sure I would be able to with a bit more practise, I just needed an optician with a little patience and who would spend more than 30 minutes with me doing a teach.

The care, patience and customer service I received at Auerbach & Steele has been truly 5 star! A massive thank you to both Jamielee and Jasmine who took the time with me to get my confidence up! For anyone looking for an optician that really cares and goes the extra mile this is the place.
Margaret Carey
Mar 24, 2023
After trying lots of different eye stores and having no luck in finding a style to suit me, I purchased from here. The staff were really helpful in directing me to a totally different style I was reluctant about trying, but which ended up really sitting me and gathering me miss of compliments! For me it's the best place in London for high quality, stylist original frames.

I hadn't been to the store in a number of years however the optician today was really helpful when I called in without a booking to check if I'd left a contact lens in my eye. I hadn't succeeded in taking it out as far as I was aware yet it didn't appear to be in my eye. The optician did a thorough check and confirmed my cornea wasn't scratched from my efforts nor did it appear to be stuck in the top or bottom lid. This gave me assurance that all is fine so I'm very appreciative
Predrag Daskalovic
Mar 10, 2023
Nita and Tom were very helpful and professional during my appointment. The examination was very thorough and everything was explained really well. This was the best and most detailed eye check I've had so far.
Hester
Feb 04, 2023
Not bought from here, but they found the right replacement pads for my sunglasses. Nice people. Thank you.
Alana Zorrilla-Gaston
Jan 30, 2023
We had a fantastic experience at this optician. We were traveling from abroad to obtain these lenses and Anmol was instrumental in making it possible. She was in continuous communication to help us get the lenses ordered in advance of our trip and then get them cut while we were in town. Heather was also fantastic answering our many questions about the lenses and myopia. Overall a great experience and I would highly recommend this optician to those near and far.
James Bourke
Jan 25, 2023
Superb service and excellent professionals. I have been purchasing glasses from Auerbach & Steele for a number of years. I would heavily recommend them. They evidently want the customer to be happy and are willing to go the extra mile.
Elizabeth Snodgrass
Dec 29, 2022
Nita was so accommodating & welcoming to myself (& my 2 puppies too ), I popped in quickly to get my sunnies tightened on the weekend. Would definitely recommend & go back myself.
Chloe Davies
Dec 21, 2022
I had my eye test carried out here for the first time one week ago and really appreciated how thorough my optician was with an in-depth assessment and information. The reception team are also very nice and welcoming. Would recommend and will return in future.
KimKim Dight Iuffredo
Dec 10, 2022
This place is so fab and funky. These are my second pair of specs from Auerbach & Steele. Unfortunately I lost my other pair! I've got contact lenses from here too. It may be pricey however it is well worth it. The service is second to none. The professionalism is second to none and I have to thank Anmol for her patience and expertise. Would I want to save a few quid and go somewhere else? No! I can't wait for their new frames to come in next month. I'm so happy I went here for my eye check last year. A great find and so colourful.
Tatiana G.
Jul 07, 2022
I have just picked up my new pair of prescription glasses from Auerbach&Steele and have been extremely impressed with the result. The service was excellent. The staff were very knowledgeable, patient and helpful. I have a very high prescription (-9.5) but the frame/lenses they helped me pick are a really excellent fit and my eyes look very natural.

I am absolutely delighted. I had my eye test here too. The optometrist was very attentive and did a very careful examination. I couldn't recommend this place highly enough and will definitely be back!
Margot James
Mar 09, 2022
I have been a customer here for 20 years - lots of reasons first of all a beautiful space with a fabulous range of frames and sunglasses, I have lost count of the number of people who admire my glasses! Second, A&S invest in the very latest equipment so not only do you get super accurate sight testing but I also feel confident that any problems I might get with my eyes as I get older will get picked up in good time
Wendy
Feb 24, 2022
Brilliant team. Professional, honest, genuine, patient. Cannot recommend them highly enough. Heather is so experienced really wouldn't get my eyes tested with anyone else. Anmol is excellent and super helpful. Am a customer for life. Wendy Konyn
Nelia Belkova
Feb 16, 2022
The nicest, most helpful people work here. I tried to have my sunglasses repaired at a few stores closer to my flat, but without much luck. Almost immediately they all told me that they couldn't do it. But when I stopped by the Auerbach & Steele on King's Rd, Royce took the time to look at the problem and offered to try and repair the sunglasses. Less than a week later my sunglasses are like new. Thank you so much for your expertise and for taking the time to repair my sunnies! You've made my month!
Violetproductionsltd
Jan 02, 2022
You can't compare Auerbach & Steele to other opticians as it is in a league of its own. The sophisticated eye testing equipment is not something I have ever experienced anywhere before and the level of service and knowledge makes a visit here like being in a top Harley Street eye clinic. The choice of frames and expert advice is top level as they do all the frames on site your glasses are ready really quickly. A 5 star service where you feel really valued. The owner Gail Steele has a winning place here.
Chris Letcher
Dec 27, 2021
My wife and I have been buying glasses and having eye tests here for the last twenty years. And for twenty years Auerbach and Steele has provided us with absolute excellence. Charming, well informed and diligent staff make for a perfect retail experience.
Tadhg McCabe
Dec 23, 2021
Great experience. The whole process was really seamless. The eye test was in depth and the optometrist was really knowledgeable. Choosing the glasses seemed daunting at first, but I got a lot of help and had my glasses within a week. Getting glasses has made life much easier. I would definitely recommend.
Anthony Burgess Gould
Dec 14, 2021
I can't recommend Auerbach & Steele highly enough. The practice is an oasis of expertise and calm, with friendly, professional advice that tailors the glasses to the client seamlessly. The choice of styles available are staggering, the team always coming up with the right suggestions. On a more series note, their care for the client's health and wellbeing are second to none; with the very latest equipment and information to advise and improve the experience of having one's eyes tested. On the King's Road and well worth a look!
Frances Brooke
Dec 06, 2021
Walked in to the most wonderful and helpful experience at Auerbach & Steele! Super speedy in assisting me with adjusting my sunglass frame. Highly recommend.
Howard Long
Jun 19, 2021
Something that's not heavily advertised is that this independent optician has its own on-site lab, so if it's a standard lens they can have your specs ready for you the next day. Very pleasant do deal with, don't be put off by the current appointment requirement: I was let down by another optician up the road who couldn't do a next day service despite the "Express" in their name, so chanced it with A&S and they were happy to organise an eye test appointment for me later that day, and let me choose frames before my appointment. and I have my glasses 20 hours later.
Linda Whittingham
Jun 13, 2021
I have been going to A & S since 2009. I love their frames. It is an extremely friendly practice with helpful knowledgeable staff. They have a huge choice of frames and accessories to go with. Excellent customer service and aftercare. Nothing is too much trouble. I don't go anywhere else and would highly recommend them.
Ariel Chavarro Avila
Jun 08, 2021
After years of disappointment with one of the biggest optician chains in the world. Specially the last one when last Monday the 19th of July 2021 when I had to ask for the full refund after a very bad experience. I was walking on the King's Road in Chelsea, London and my husband and I knok Auerbach & Steel Optitians door to find one of the best customer care I have ever felt in my life.

A Wonderful man who loves his work and with kindness treated me with one of the highest standards as a professional explaining to me how a very personalised attention to detail to my vision and my sight as a professional artist could improve my visual horizon and the perception of detail in its maximum potential. Honestly I have to say that I love Auerbach & Steel and I highly recommend it to everyone.

My two pair of glasses were ready in two days. I could not believe how amazing they are. Congratulations Auerbach & Steel Optitians with one of the most wonderful Customer Support Team.
Gary B.
May 11, 2021
I've now had three pairs of specs fabricated at Auerbach & Steele and could not be happier. I admit, as a customer, I'm more finicky than most - and Rachel, with whom I worked, could not have been more gracious or helpful. The store is beautiful and their adherence to covid safety protocols is rigorously spot on. Whatever one's optometric needs, it's hard to imagine a better experience in London.
Giuseppe Lama
Apr 18, 2021
Before I discovered Auerbach & Steele, my experience with opticians wasn't a particularly favourable one. I had always felt that high street companies were only interested in sales and not my needs as a contact lens and spectacles wearer or that they could never provide the best correction, which has resulted in years of eye strain. In contrast to the above, the very helpful staff at Auerbach & Steele have made all the difference.

I cannot praise their knowledge and professionalism enough; their friendliness and ability to understand their customers' needs truly goes a long way, and regardless of Covid-related restrictions and social distancing, which they observe rigorously, their service, time and dedication to their clientele is simply excellent. I had originally visited them some 3/4 years ago because I needed a new eye test and contact lens consultation.

It turned out I needed multifocals, which can sometimes be a bit tricky to adjust to. They however got the optimum prescription, and one that still works well today. I then returned last month for a new pair of glasses and frames. They recommended varifocals, and although the lens technology is expensive, it's by far the best and most effective pair of glasses I've owned since the degeneration of my eye sight.

The wonderful and very knowledgeable Anna on the Shop floor offered great advice all the way, from the selection of frames to the lens options. Today I had to return for an extra fitting of the spectacles, which can happen, and I was seen and dealt with outstanding friendliness and professionalism, as always. After some minor adjustments and just under an hour, my glasses were absolutely perfect and I was good to go. Couldn't be happier. Top service.
Dc Cat
Mar 25, 2021
I've been having my eye tests (thank you Heather) and buying glasses from Auerbach & Steele for many years. The professionalism, knowledge and expertise of the staff is impressive. The tests are thorough and there's time to ask questions. There's never any pressure to buy new frames and their advice on what might suit is always helpful and reassuring.
George Frei
Mar 20, 2021
As a lifelong wearer of glasses and contact lenses I can say without hesitation that Auerbach & Steele are the best opticians I have ever had any dealings with. The staff are thoroughly professional, patient and helpful, and what may at first glance look like slightly above-average prices soon turn out to be way-above-average value for money in terms of quality of service and the attention you get to that most precious possession of yours: your eyesight.

And since the beginning of the Corona Crisis, their measures to protect customers and staff have been exemplary. I don't often sit down to write consumer reviews, but on this occasion I am happy to make an exception, if nothing else simply as a thank you note to everybody working there.
Radmila Tanasijevic
Feb 22, 2021
I have been A&S customer for 3 years now and I am really happy with both of my A&S stylish frames (I have them in light blue and pink colour). Handmade and unique design makes them a real eye-cather and I regulary get lots of compliments for them. Above all they are super resilient and they feel comfortable to wear. For all this they deserve 5 stars from me and above all a happy, loyal customer
Warren Cogswell
Feb 22, 2021
I have been a customer of Auerbach & Steele for over 7 years now. In that time I have had a number of eye tests and have bought several pairs of glasses. I have found that they always have a fantastic variety of frames and their helpful and friendly staff are always on hand to provide advice and honest feedback. I would also like to add that I have visited the shop during these COVID times and have felt very safe with all of the precautions that they have put in place. I would highly recommend Auerbach & Steele to anyone who is looking for some unique eyewear or just a friendly and reliable service.
Tim Pollard
Feb 18, 2021
Upon several recommendations I tried Auerbach & Steele and was extremely impressed. I really had no idea what I wanted going into the store. Rachael was extremely helpful and expertly led me through the myriad of frames to the perfect pair. Needless to say, I returned again to A&S for my next pair and am still very pleased with them. Many thanks.
Evelina Z.
Jan 30, 2021
I am very glad that I've found Auerbach & Steele about four years ago when looking for an optician in London who would know how to deal with my complex eye issues. The eye check ups last for about an hour, and the team working there are very well trained and thorough in the examination. I have visited them recently for my annual check up. And, although, I was a bit worried about going to check my eyes during the pandemic - I needn't be, everything was spotless clean and all precautions have been well implemented.
Mona Russell
Feb 01, 2020
I and my friends and family have been customers of Auerbach & Steele on Kings Road for over 20 years. We have had nothing but exceptional service and care. All staff are professional, knowledgeable, personable and friendly. Some of my friends and family travel some distance, two from Barcelona to have their eyes checked and purchase their glasses.

I send my scans to my endocrinologist who is very impressed with the quality of the various scans. Besides all the impressive and up-to-date equipment and first rate care the front of house staff are able to pick exactly the right frames for my face. As a bonus the new shop is big, bright and airy. I would highly recommend Auerbach & Steele!
Christian Spurr
Dec 26, 2019
Dropped in for an emergency pair of glasses a few weeks back - fantastic service, very impressed and had a new pair of prescription glasses within minutes. *Highly* recommend.
Jules
Dec 23, 2019
The best in London. Consistently stellar expertise and guidance from their optometrists, excellent service and ideas for frames from their shop team and overall, they employ caring approach to their customers.
Alison Copus
May 14, 2019
Excellent service for the last 5 years. I have moved around a lot in that time but always make a point of using A&S because no one else has matched their expertise or service standards.
Barking Mad Corinne Jakubowski
May 05, 2019
I have been using Auerback & Steele for 15 years. They have the latest and most up to date equipment, and because of this they were able to monitor all conditions, as well as look at general health of the eye. I have had a series eye problem, and they made me feel I was totally safe in their hands. I highly recommend them.
Richard Paterson
Dec 22, 2018
We have received superb service from Auerbach & Steele over more than 25 years. The staff are professional and friendly (they always seem to know my name - even those I don't remember meeting before!) and the technical support and advice are both first class. They also have a wide range of leading edge designs and an excellent eye for what suits me best.
Reshma Hardkaur
Aug 07, 2018
I have been a customer for a good few years now, and have no intention of going anywhere else for my eye care! Always a great service and fantastic, fun and stylish collection of frames to choose from. I can highly recommend!
Dave Hartley
Jul 01, 2018
We looked around and found that Auerbach and Steele had the best selection of glasses for a toddler (bought my sons when he was 2). Really pleased with the service so far and it's great these guys are open on Sundays too.