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Auerbach & Steele - Opticians in Chelsea Kings Road We like to think of ourselves as no ordinary opticians. We are proudly independent. Our clinical excellence is second to none. We stock frames we love. We employ and train and reward a team that loves working here. We give our customers the time they need to make unhurried decisions. We have built longstanding relationships with them and they value our very personal approach and the continuity of care they receive. In fact, their word of mouth recommendations mean we do little to advertise our products and our services. High praise indeed.
Services
Eye Examination
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Your full eye examination will take approximately 40 minutes, sometimes longer if further tests are needed. Our optometrists will test your sight and check the health of your eyes. This process involves finding out about your general health, personal and family medical history and your lifestyle, including your experience with glasses and contact lenses prior to your visit to Auerbach & Steele. We will thoroughly assess the health of your eyes by examining them both internally and externally. If more tests are indeed required, we have the most advanced equipment and technology to ensure an accurate diagnosis.
Contact lenses
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We typically reserve a one-hour consultation for an initial contact lens appointment. We will discuss your reasons for choosing contact lenses and how frequently you plan to wear them. This, coupled with the results of your eye test, help determine the right lens for you. Because we are independent, we are not limited in the choice of lenses we can recommend. We source the best lenses for your particular requirements, made from the latest materials from well-known international manufacturers. When you collect your lenses, our fully qualified dispensing opticians show you how to fit and remove them in our custom-built teaching area. We ensure you only leave when you feel totally comfortable with the process.
Treatments
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Your eyes can tell a lot about your general health and many conditions can be diagnosed during an eye examination long before any other symptoms appear. Conditions such as diabetes, high cholesterol and high blood pressure can be detected and our customers can be referred for treatment where necessary.

But there are other conditions that we can treat here. Dry eyes is a condition that is becoming increasingly prevalent. The widespread use of air conditioning, central heating and increasingly, the time we spend looking at screens, has led to this increase. We can advise on best practice to stem the condition and prescribe eye drops to minimise the discomfort.
Frames & Fitting
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Choosing frames should be a pleasure, not a chore. But it can be hard choosing new frames when faced with so much choice. Our highly skilled dispensing opticians can help you narrow down the choices, suggesting frames that suit both your style and the features of your face and are suitable for your particular prescription.

We like to think of frames as the ultimate accessory, what else alters your look or how you are perceived in an instant? Glasses are immediately apparent as they sit right in the centre of your face. If you love fashion, why stop at shoes and handbags? We love suggesting alternative frames for a particular occasion or activity.
Reviews (31)
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Frances Brooke
Jun 18, 2022
Walked in to the most wonderful and helpful experience at Auerbach & Steele! Super speedy in assisting me with adjusting my sunglass frame. Highly recommend.
Nelia Belkova
May 11, 2022
The nicest, most helpful people work here. I tried to have my sunglasses repaired at a few stores closer to my flat, but without much luck. Almost immediately they all told me that they couldn't do it. But when I stopped by the Auerbach & Steele on King's Rd, Royce took the time to look at the problem and offered to try and repair the sunglasses. Less than a week later my sunglasses are like new. Thank you so much for your expertise and for taking the time to repair my sunnies! You've made my month!
Chris Letcher
May 04, 2022
My wife and I have been buying glasses and having eye tests here for the last twenty years. And for twenty years Auerbach and Steele has provided us with absolute excellence. Charming, well informed and diligent staff make for a perfect retail experience.
Anthony Burgess Gould
Feb 23, 2022
I can't recommend Auerbach & Steele highly enough. The practice is an oasis of expertise and calm, with friendly, professional advice that tailors the glasses to the client seamlessly. The choice of styles available are staggering, the team always coming up with the right suggestions. On a more series note, their care for the client's health and wellbeing are second to none; with the very latest equipment and information to advise and improve the experience of having one's eyes tested. On the King's Road and well worth a look!
Violetproductionsltd
Feb 18, 2022
You can't compare Auerbach & Steele to other opticians as it is in a league of its own. The sophisticated eye testing equipment is not something I have ever experienced anywhere before and the level of service and knowledge makes a visit here like being in a top Harley Street eye clinic. The choice of frames and expert advice is top level as they do all the frames on site your glasses are ready really quickly. A 5 star service where you feel really valued. The owner Gail Steele has a winning place here.
Anthony Burgess Gould
Feb 17, 2022
I can't recommend Auerbach & Steele highly enough. The practice is an oasis of expertise and calm, with friendly, professional advice that tailors the glasses to the client seamlessly. The choice of styles available are staggering, the team always coming up with the right suggestions. On a more series note, their care for the client's health and wellbeing are second to none; with the very latest equipment and information to advise and improve the experience of having one's eyes tested. On the King's Road and well worth a look!
Tadhg McCabe
Feb 08, 2022
Great experience. The whole process was really seamless. The eye test was in depth and the optometrist was really knowledgeable. Choosing the glasses seemed daunting at first, but I got a lot of help and had my glasses within a week. Getting glasses has made life much easier. I would definitely recommend.
Margot James
Feb 04, 2022
I have been a customer here for 20 years - lots of reasons first of all a beautiful space with a fabulous range of frames and sunglasses, I have lost count of the number of people who admire my glasses! Second, A&S invest in the very latest equipment so not only do you get super accurate sight testing but I also feel confident that any problems I might get with my eyes as I get older will get picked up in good time
Ushma Parmar
Oct 23, 2021
Excellent service. Highly professional. The optometrist, Heather, is amazing.
Tatiana G.
Oct 06, 2021
I have just picked up my new pair of prescription glasses from Auerbach&Steele and have been extremely impressed with the result. The service was excellent. The staff were very knowledgeable, patient and helpful. I have a very high prescription (-9.5) but the frame/lenses they helped me pick are a really excellent fit and my eyes look very natural.

I am absolutely delighted. I had my eye test here too. The optometrist was very attentive and did a very careful examination. I couldn't recommend this place highly enough and will definitely be back!
Wendy
Sep 23, 2021
Brilliant team. Professional, honest, genuine, patient. Cannot recommend them highly enough. Heather is so experienced really wouldn't get my eyes tested with anyone else. Anmol is excellent and super helpful. Am a customer for life. Wendy Konyn
Howard Long
Aug 01, 2021
Something that's not heavily advertised is that this independent optician has its own on-site lab, so if it's a standard lens they can have your specs ready for you the next day. Very pleasant do deal with, don't be put off by the current appointment requirement: I was let down by another optician up the road who couldn't do a next day service despite the "Express" in their name, so chanced it with A&S and they were happy to organise an eye test appointment for me later that day, and let me choose frames before my appointment. and I have my glasses 20 hours later.
Ariel Avila
Jul 28, 2021
I have been in some optician centres and honestly I have to say Auerbach & Steele have one of the most wonderful customer services I have ever received everywhere. They have the most personalised attention with kindness and professional advice. I was very impressed with their reliability, quality and how fast they give your new glasses. I went there on Tuesday the 20th of July in the afternoon, they told me to call me about Saturday to go to collect my glasses and on Wednesday afternoon they called me to arrange an appointment for Thursday the 22nd of July at 3:10 pm I could not believe it.

They are amazing. I met them casually after having a big disappointment with one of the largest optician chains in the world and having my money refunded. Please go and visit them for an accurate and thorough service. I just can say I love Auerbach and Steele. Congratulations you are amazing and I am extremely happy to have been the pleasure to meet you.
Tim Pollard
Jul 22, 2021
Upon several recommendations I tried Auerbach & Steele and was extremely impressed. I really had no idea what I wanted going into the store. Rachael was extremely helpful and expertly led me through the myriad of frames to the perfect pair. Needless to say, I returned again to A&S for my next pair and am still very pleased with them. Many thanks.
Tim Pollard
Jul 22, 2021
Upon several recommendations I tried Auerbach & Steele and was extremely impressed. I really had no idea what I wanted going into the store. Rachael was extremely helpful and expertly led me through the myriad of frames to the perfect pair. Needless to say, I returned again to A&S for my next pair and am still very pleased with them. Many thanks.
Ariel Chavarro Avila
Jul 15, 2021
After years of disappointment with one of the biggest optician chains in the world. Specially the last one when last Monday the 19th of July 2021 when I had to ask for the full refund after a very bad experience. I was walking on the King's Road in Chelsea, London and my husband and I knok Auerbach & Steel Optitians door to find one of the best customer care I have ever felt in my life.

A Wonderful man who loves his work and with kindness treated me with one of the highest standards as a professional explaining to me how a very personalised attention to detail to my vision and my sight as a professional artist could improve my visual horizon and the perception of detail in its maximum potential. Honestly I have to say that I love Auerbach & Steel and I highly recommend it to everyone.

My two pair of glasses were ready in two days. I could not believe how amazing they are. Congratulations Auerbach & Steel Optitians with one of the most wonderful Customer Support Team.
Dc Cat
Jul 08, 2021
I've been having my eye tests (thank you Heather) and buying glasses from Auerbach & Steele for many years. The professionalism, knowledge and expertise of the staff is impressive. The tests are thorough and there's time to ask questions. There's never any pressure to buy new frames and their advice on what might suit is always helpful and reassuring.
Warren Cogswell
Jun 25, 2021
I have been a customer of Auerbach & Steele for over 7 years now. In that time I have had a number of eye tests and have bought several pairs of glasses . I have found that they always have a fantastic variety of frames and their helpful and friendly staff are always on hand to provide advice and honest feedback. I would also like to add that I have visited the shop during these COVID times and have felt very safe with all of the precautions that they have put in place. I would highly recommend Auerbach & Steele to anyone who is looking for some unique eyewear or just a friendly and reliable service.
Linda Whittingham
Jun 21, 2021
I have been going to A & S since 2009. I love their frames. It is an extremely friendly practice with helpful knowledgeable staff. They have a huge choice of frames and accessories to go with. Excellent customer service and aftercare. Nothing is too much trouble. I don't go anywhere else and would highly recommend them.
Warren Cogswell
Jun 18, 2021
I have been a customer of Auerbach & Steele for over 7 years now. In that time I have had a number of eye tests and have bought several pairs of glasses. I have found that they always have a fantastic variety of frames and their helpful and friendly staff are always on hand to provide advice and honest feedback. I would also like to add that I have visited the shop during these COVID times and have felt very safe with all of the precautions that they have put in place. I would highly recommend Auerbach & Steele to anyone who is looking for some unique eyewear or just a friendly and reliable service.
Radmila Tanasijevic
Apr 23, 2021
I have been A&S customer for 3 years now and I am really happy with both of my A&S stylish frames (I have them in light blue and pink colour). Handmade and unique design makes them a real eye-cather and I regulary get lots of compliments for them. Above all they are super resilient and they feel comfortable to wear. For all this they deserve 5 stars from me and above all a happy, loyal customer
Radmila Tanasijevic
Apr 13, 2021
I have been A&S customer for 3 years now and I am really happy with both of my A&S stylish frames (I have them in light blue and pink colour). Handmade and unique design makes them a real eye-cather and I regulary get lots of compliments for them. Above all they are super resilient and they feel comfortable to wear. For all this they deserve 5 stars from me and above all a happy, loyal customer
Reshma Hardkaur
Jul 08, 2018
I have been a customer for a good few years now, and have no intention of going anywhere else for my eye care! Always a great service and fantastic, fun and stylish collection of frames to choose from. I can highly recommend!
Roxanne M.
Jun 15, 2014
This is a superb place with wonderful service and very eye-catching (all pun intended) frames. I went in with an idea of what I wanted and walked out with something a hundred times better and no where near what I thought would look good on me. I recently lost them, somewhere in the depths of my father's house and contacted A&S to replace them.

They didn't have them in stock, but within 3 days had found a pair in Paris and had them delivered to their store. I am thrilled. Can't speak highly enough of this place. I will never go any where else. And, by the way, I live in California.
Jeff S.
Sep 22, 2010
I love this shop. I brought a complicated pair of frames in Paris that required specially mounted lenses that nobody had seen before. So, I had a hell of a time finding a place that could do it locally. I happened to find these guys after scouting the optometrists in the area. Fortunately, they could do the service, which was a lifesaver as I didn't want to go back to Paris just for that! The staff here was amazingly helpful and patient as we sorted out what I needed. By the way, they also seemed to have a great selection of frames. I will definitely be back!
Dave Hartley
We looked around and found that Auerbach and Steele had the best selection of glasses for a toddler (bought my sons when he was 2). Really pleased with the service so far and it's great these guys are open on Sundays too.
John Cunningham
All singing and dancing optometry. Technically outstanding - no good having glasses that look good if you can't see. Here you get both, delivered with style.
Alex
Excellent shop. Nice, professional and very helpful staff - reasonable prices. I came here after a bad experience at David Clulow Kings road and now I am a client.
Jules Fernandes
The best in London. Consistently stellar expertise and guidance from their optometrists, excellent service and ideas for frames from their shop team and overall, they employ caring approach to their customers.
Gina Parisis
I brought my daugther in here for her new spectacles, the branch were very professional and highly adhered to the prevention of CV19. We were provided with PPE and the staff maintained social distance with PPE on aswell. They have a great selection of frames for both adults and children. We were served by Nita and Racheal who both were charming and fun with my daughter. Her glasses were provided in the short time we were in London. I would visit again for next set. Stay safe and well.
Richard Paterson
We have received superb service from Auerbach & Steele over more than 25 years. The staff are professional and friendly (they always seem to know my name - even those I don't remember meeting before!) and the technical support and advice are both first class. They also have a wide range of leading edge designs and an excellent eye for what suits me best.