As a leading London optical and eyewear store, the ethos of this boutique practice is to provide caring and continuous attention to each and every individual. We are friendly and highly skilled, priding ourselves on our optometric and design expertise. With our state of the art equipment for eye examinations and cutting-edge designer eye wear, we not only ensure your eyes are in optimum health, we make you look great too. We only deal with reputable manufactures and suppliers, so we have total confidence in the products we sell and services we offer.
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Eye Examination
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When you book an Eye Examination with us, you can look forward to a service that is a little bit special. Our practice is equipped with the very latest technology, so you will enjoy the most thorough test. Plus, we will not rush you in and out. We will take time to listen to your needs and understand your lifestyle, so we can offer you the kind of personal, individual service and a tailored eye management plan you would expect from your independent Optician.
Safarian and Simon Opticians is an independent, healthcare-focussed Therapeutic Optometrist located in the elegant and tranquil residential area of St. John's Wood. We have been a optical family-orientated practice since first joining the neighbourhood in 1970. As a leading London Optician and eyewear store, the ethos of this boutique practice is to provide caring and continuous attention to each patient as an individual. The Dispensing Team are friendly, highly skilled and take pride in our optical and design expertise.
Many UK employers will provide a contribution to our Eye Health Consultation and many people have private medical insurance that may cover the clinical fees completely. Check with your own Employer's Human Resources to see how they may contribute towards your eyecare and potentially towards glasses if they are required specifically for your work.
When asked, most patients stated that their eyesight was the most important sense to them. Your eyesight is precious and valuable, and it is important to maintain optimal eye health for life. The simple answer is no. Most high street opticians will perform a very basic and competent sight test; however, we believe that your eyes require more than a screening test.
Optima IPL is a drug free and drop free natural light-based treatment, which targets the root causes of dry eye - chronic inflammation. This is an exciting new treatment pathway towards ongoing relief from your Dry Eye. Imagine the freedom from frequent, routine use of moisturising eye drops! This next-generation, and only US FDA-Approved, IPL technology uses a high-powered, hand-held, computer-controlled handheld unit to deliver an intense, visible, broad-spectrum pulse of light.It has been used safely for several years by ophthalmologists, dermatologists, and aesthetic practitioners.
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Reviews (35)
Tony Roberts
Sep 26, 2024
Suffering from a painful eye infection called blepharitis, my GP sent me to Safarian & Simon, an optician located on St. Johns Wood High Street. The staff there are delightful, and the place itself is quite lovely. Anila took care of me, meticulously cleaning my eyes using state-of-the-art equipment. Her thoroughness and skill in cleansing my eyelids and lashes were remarkable. Many thanks to Anila and the entire team at S & S!
Alessia Avellino
Jan 31, 2024
G. Parker
Jan 15, 2024
Ahsan Khan
Dec 23, 2023
Carrie Fletcher
Apr 10, 2022
We've been receiving our eye are at Safarian & Simon for years and cannot recommend them more highly. The entire team offers attentive, detailed eye exams where all your questions are thoroughly answered, flexibility on scheduling, endless patience (and advice, if sought!) on choosing new frames, and cheerfully readjustment of eyeglasses whenever needed. This team is top-notch for expertise, professionalism, and kindness. Cannot imagine going anywhere else.
Eu Too
Apr 05, 2022
Sarah Graham
Apr 03, 2022
Having recently moved I was looking for a new optician and Safarian & Simon consistently showed up with good reviews. Having now been for my first appointment I can confirm that I too am happily giving them a 5 star review. From original appointment booking, actual appointment and follow up I received 5 star service - staff were consistently knowledgeable, polite, friendly and informative all without being pushy for extra products or services. Very pleased to have found them - I will definitely return.
Nicola Bailey
Mar 03, 2022
Managing Editor
Feb 25, 2022
My family have been coming to this neighbourhood optician for two decades. Their equipment is hospital standard, and the offer a beautiful range of glasses. The opticians are always kind, attentive and patient with my elderly and very disabled mother, and they do not over-sell or force expensive choices on customers. Similarly, they are happy to offer advice and a quick spectacles-fix whenever I have dropped in randomly. I highly recommend this proper family opticians.
C. Billingham
Feb 18, 2022
Peter Williams
Feb 04, 2022
I have used Safarian and Simon for a number of years and went to them again recently for an eye test and for choosing and fitting new spectacles. I felt all of the staff from the optician (Mr Patel) to those fitting the new spectacles (Sukru and David) were very competent and professional, guiding me through the numerous choices to be made with skill and tact. I have no hesitation in recommending these opticians and I will definitely use them again.
Sita Mistry
Feb 03, 2022
Excellent service and the most thorough eye examination, advice and guidance. I highly recommend Safarian & Simon opticians. Their high quality equipment and amazing knowledgeable staff provide the best experience. Having an eye condition that had been misdiagnosed a few days earlier by a high street chain, it was quickly picked up at Safarian & Simon who provided the right treatment and guidance I needed. Thanks so much to the whole team!
Tola Babatunde
Jan 07, 2022
My son was examined by Mr Patel who was very professional, but also superbly kind. We were referred from a major high street chain of opticians as my son's eye condition appeared normal and needing no glasses during their assessment, yet his vision remained considerably poor as a result of a neurological condition. Mr Patel was thorough and in-depth, using state of the art equipment which allowed him to provide a helpful working diagnosis, for which we are extremely grateful. I definitely recommend Safarian & Simon Opticians for a brilliant all-round experience!
Adam Joseph
Jan 07, 2022
Loren Jaffe
Jan 06, 2022
Line Charbonneau
Dec 21, 2021
M. O.
Dec 20, 2021
Suyin
Dec 15, 2021
Priya Morjaria
Dec 12, 2021
I rang the practice on a Monday morning in a panic and was seen immediately! Very quickly Sachin was able to diagnose my problem and reassure me. When you're a clinician yourself, it's hard to be a patient! Sachin is brilliant, he knows exactly how to interact and make you part of the decision making process. Explains it all and doesn't assume things. Listens to you and comes up with a management plan that is realistic and works for you.
Lily Huynh
Dec 03, 2021
I went for my first visit at Safarian & Simon today on a referral of a lovely ophthalmologist and I couldn't have been happier with their excellent care. I've struggled with blurred vision due to an eye disease for three years now and my doctors have suspected that it might be permanent eye nerve damage. Mr. Patel was extremely knowledgeable, professional and kind and did a full eye health check with several scans.
I'm so relieved he came to a different conclusion through a nonroutine scan. I walked out the same day with new glasses and sharp vision for the first time in three years. I strongly recommend the wonderful team at Safarian & Simon and can't thank them enough for making such a huge difference for my eye sight.
I'm so relieved he came to a different conclusion through a nonroutine scan. I walked out the same day with new glasses and sharp vision for the first time in three years. I strongly recommend the wonderful team at Safarian & Simon and can't thank them enough for making such a huge difference for my eye sight.
Aldo Joenoes
Dec 03, 2021
Aruna Patel
Oct 28, 2021
My first time at the St JW branch and i certainly recommend Safarian & Simon. The whole team are amazing throughout your appointment, helping you choose and the aftercare. For someone who just couldn't make her mind up about frames they were patient and caring. Very happy with the outcome. Thank you so much.
Meryl
Oct 20, 2021
Have been going to this optometrist for about 5 years. I always have a thorough eye exam and love that I can see the history of the state of my eyes over the years. I also brought in some frames that I bought overseas to be lensed. They took the time to explain lense types, associated costs, pros and cons, etc. I really felt like I made a very informed decision when I chose my lenses. I highly recommend Safarian and Simon for a thorough and high quality service
George
Jul 09, 2020
Manuela Lazzini
Jul 01, 2020
A really great practice with friendly and helpful staff. Excellent opticians. I was treated courteously, with empathic consideration.
Anila is very professional, great patience and supportive.
Navin is very professional, too. He has been able to recommend the perfect frame and spectacles lenses. Both are accurate in detail. Highly recommended!
Anila is very professional, great patience and supportive.
Navin is very professional, too. He has been able to recommend the perfect frame and spectacles lenses. Both are accurate in detail. Highly recommended!
Joy Sutherland
Aug 17, 2019
Nikki Jones
Aug 09, 2019
Anisha Kiri-Patel
Aug 10, 2018
The staff are exceptionally experienced and knowledgeable, with a vast range of frames to suit all faces. Sachin Patel carried out a thorough eye examination on me, with various tests, and was able to give me in-depth results. I love the frames I chose and have gone on to purchase two pairs of sunglasses very recently. Thanks so much for the impeccable customer service! I would highly recommend.
Isabelle Connor
Dec 16, 2017
Lise Peter
Rishir Patel
Blepharitis all gone! I was recommended to see Mr Patel from a friend who used to see him at Boots Wigmore street and has now taken over his own opticians in St. Johns wood. I have tried drops and warm compresses for a decade from other ‘Dry eye’ opticians. Mr Patel used modern innovative treatment to help my dry eye caused by Blepharitis, he explained each step and why this has happened-two months on and I have not used a single eye drop!
Stephen Phillips
Jean-Philippe Beaumont
Sue Cooper
Sasha Radulovic
Mr Patel is an excellent optometrist with deep understanding and care for his patients. His examinations are thorough and follows through everything to the last detail. His skills and knowledge are remarkable and explicitly with latest products and industry developments. Simply as a patient I know I will get the best care possible. This is a great establishment which provides service above and beyond expectations.