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Vision in the Village Local family run Opticians. We strive to provide the best possible for your eyes. Our ethos is to treat our patients and customers the way we would like to be treated. In order to provide a unique and pleasant experience for our clients, we have recently refurbished and modernised our business thus providing state of the art facilities.
Highlights and features
  • Contact Lens
  • Spectacles
  • Emergency repairs to spectacles
  • Prescription sunglasses
Services
The excellent service within this practice is without doubt the best my mum and I have come across. There is no other that could ever compare. The staff are fantastic. At Vision Opticians, your eye health is the main concern for our experienced and friendly staff. Our highly skilled team endeavours to make you feel at ease, offering the latest technology and varied choice of designer frames, sunglasses, contact lenses and spectacle lenses.
At Vision Opticians, Independent Opticians in Southfields Village SW18, we pride ourselves in providing the ultimate in personal service with patient care as it's top priority. A wide selection of frames, sunglasses and contact lenses are available to suit both the budget conscious customer and those looking for something special in a unique designer frame.
LINDBERG is considered as the ultimate eyewear design brand in the international eyewear industry. LINDBERG has received more international design awards than any other eyewear brand. All LINDBERG eyewear form part of an individualised system that provides excellent opportunities for 'tailor-made eyewear' for faces of all ages and shapes.
Maui Jim sunglasses were born on the Hawaiian island of Maui nearly 30 years ago. A remarkable lens that not only has the finest polarising filters but also exclusive technology that replaces and renews the natural colours that are dulled by traditional sunglasses. Sunglasses should be about protection, comfort and an enhanced visual experience.
ProDesign was originally founded in 1973, bringing the essential spirit of Danish design and lifestyle values to the global eyewear market. Danish design is known all over the world. People admire its clean and simple lines, consistent high quality and unique ability to combine lightness of form with functional strength.
Reviews (20)
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Anant Nautiyal
Mar 22, 2022
Best optician service I ever used. Extremely courteous staff, deeply knowledgeable about their trade, patient, personalised and tailored service for every customer. Highly recommended.
K. T.
Mar 19, 2022
Fantastic opticians - a very thorough check up and very friendly opticians and staff. I would highly recommend.
Justin Shaw-Gray
Mar 13, 2022
Having worn glasses for the past 35 years, I have been to several opticians. Vision in the Village is without a doubt the best. The attention to detail and customer service is second to none. I picked up some specs they did recently and for the first time in ages, can see clearly both near and far. Could not recommend Savita and Huzaifa enough. They are the best.
Wendy Price
Mar 04, 2022
I can thoroughly recommend Vision in the Village in Southfields. The eye testing was efficient and detailed and the service for choosing and fitting my new glasses was caring and excellent without being pushy or intrusive. The service feels very personal and the staff do all they can to help.
Ollie Poole
Feb 24, 2022
Some of the nicest people I've ever met all working in the same shop to an extremely professional standard, with a lot of care. Was an absolute pleasure and worth the extra price.
Daniela Mesa
Dec 24, 2021
They're very professional, lovely staff and always helpful for advice and requests.
Mandy Marsh
Dec 12, 2021
Huzaifa and Surita are Amazing and spend so much time with you with great attention to detail. Loving my second pair of glasses from them including a wee Xmas Choccy gift. Will continue to use as have total faith in their judgement
Michael Thomas
Dec 06, 2021
Excellent opticians; care and professionalism always; excellent service and superb aftercare should you need it. Highly recommended.
Gregory Caws
Dec 01, 2021
Brilliant and very friendly opticians who took the time to explain everything in detail to me from the exam to the fitting, helping me find the glasses perfectly suited to me. Great great service.
Katherine Lambart
Nov 05, 2021
A wonderful discovery - personal attention and service and excellent optician. The staff take great trouble in helping you to choose the right glasses for you. The selection of frames is top notch - French and Italian hand made styles and other top brands. I highly recommend Vision In The Village and you don't have to travel to the West End, parking is easy.
Iain Beal
Nov 05, 2021
A great reason to support local. Friendly and helpful service,
Steven Burman
Oct 06, 2021
This is a 'proper' opticians who take the right amount of care and time to ensure that you get the correct prescription, glasses and fitting. Excellent service.
Vivianne Infante
Sep 25, 2021
Good experience from exam to spectacles. This review should be taken seriously because I can see what I am writing! Staff at Vision in the Village are caring and will run the extra mile to help. This was the case when my lenses were lost by the courier and the team went on overdrive to order replacements urgently. The team did their best to keep me posted and compensate the delay. Highly recommended.
Bravo Maria
Aug 26, 2021
This is a very professional and serious place led by people who care about you and your eyes health. They are kind and very supportive when you need to choose your glasses. They give valuable tips. At this optician you will meet friendly and courteous people. My husband and I have been customers since 2013. I would recommend this place 100%.
Ruqaiya Kaderbhai
May 04, 2019
Such an amazing store with a beautiful range of glasses for everyone! They did my eye test so thoroughly and even explained a few bits here and there. A very homely store that'll make you feel warm and welcome as soon as you enter. Definitely worth the hour journey!
Christopher Armstrong
Really good, friendly and professional. I used Vision Opticians when I was living in Southfields. Now I live by Gatwick Airport and I will be making the hour drive to go and see them as they are so much better than any of the high street brands. Keep up the superb work.
Pat Logan
I cannot overstate how good this optician is. After a dire experience with a rude and obstinate person at an opticians in North End Road I decided to try somewhere else. Shabbir Was excellent, quick efficient and helpful. I have recommended this service to several friends and will continue to use them.
Jayne Sheek
I have never written a review before but had to write this one. Very caring, extremely professional, very high knowledge of everything and incredibly thorough whilst being the nicest person you can imagine. The ophthalmologist explained everything before during and after. Everything possible was done to make me feel at ease whilst every test was carried out.

Nothing was too much trouble and even though my appointment ran beyond their closing time I was still made to feel I was the most important person. I cannot recommend this opticians highly enough. Everyone should definitely visit if they need to especially to support this local family business. Not just the locals come from anywhere and like me when you walk out you will feel you have had the best experience and if that’s going to the opticians they must be amazing which they are.
Christopher Morris
Just had a check-up and scan. Very impressed by the care and courtesy I was treated with and the expertise.
Huzefa Sam
I recently paid a visit to Vision in the Village in Southfields and as ever was delighted with the service and care provided by the tean. From the moment you enter the store you feel a sense of comfort that ensures you that they really take eyecare seriously. I was most impressed with the thorough eye examination which proved extremely enlightening.

The optometrist used equipment I had previously never been tested with and explained in detail the results of my eye test. I've since then placed an order for 3 different pairs of glasses from the shop! Their selection of frames are second to none and I could easily have picked more. Thoroughly enjoyable experience and I can't wait to go back again to see what other surprises they have in store.