We want you to feel at home and welcome when you visit us. Shopping for new glasses should be an enjoyable experience. With comfortable seating and free refreshments and our friendly service, we stand out from the crowd.The difference with VIP Eye Wear is that we genuinely care about our customers needs. From our own experience alone, we know that your glasses are the very important to you. We will advise you on what suits you and what doesn't.
We only sell high quality glasses. They are all made to the highest standard and carry our 12 months guarantee. If you are not happy in any way with your glasses, for what ever reason, we offer a no quibble exchange. We want you to be happy. It's that simple.
Why buy from us?
You can save up to 50% compared to your high street optician.
A VIP Service is from experienced and highly trained staff.
Many of our frames are exclusive to us so you won't find them anywhere else.
We accept NHS vouchers.
Every complete pair of glasses that we supply come with a case, cloth and 12 months warranty against all manufacturing defects.
If you simply do not get on with your glasses then we offer a no quibble exchange too.
Call in for a coffee anytime - we look forward to seeing you.
Served areas
- Redditch, Bromsgrove, Worcestershire, Birmingham
Services
Create your perfect pair of glasses. Your colours. Your way. We understand that colour is very important for your glasses, and we are very proud to be working with House Of Colour. It's one of the reasons that we are so good at recommending the perfect pair of glasses for you, in colours that harmonise with your natural skin tone, hair and eye colour.
As soon as you have paid for your Zoom Styling you can then book your first Zoom. The cost is just 34.95 to include 2 x zooms and postage. Your first zoom will be a chat with Julie to get to know you and your personalty and colours. She will ask to see you in your current glasses. Getting the perfect shade is the difference between looking really well and glowing or not! We put your prescription in and post your new glasses to you within 4-8 weeks depending on the brand. They make buying specs enjoyable.
Reviews (21)
malcolm groutage
Jul 05, 2022
Vip eyeware great service, quality and large choice of frames to chose from. I was pleased to great advice of colour and style that best suited. A really good quality service at affordable prices.....love my sunglasses as well...couldnt resist a pair of " Maiu jim" far superiour than ray ban !!
love the girls there and the service provide.
love the girls there and the service provide.
Suzy Gang Kopik
May 18, 2022
Fiona Bates
May 07, 2021
I have been using VIP Eyewear for about six years now. The team are welcoming, very knowledgeable, fun to be with and great at choosing glasses to suit your face, style and skin tone. My prescription is on the higher side and it has made the process of choosing glasses a joy. You just need to provide your prescription and they do the rest. You are always made to feel welcome and there is always a drink and biscuit on offer. Accessibility is great - there is a free car-park on site. COVID wise you feel safe as there are screens up at each station and there is an appointment system in place to reduce the footfall.
Natural Canine
Mar 21, 2021
I wouldn't go anywhere else for my glasses now. Lisa and Julie are lovely and friendly and always give great advice and suggestions when choosing glasses. They also provide excellent after sales service. My glasses have a hard life and repairs are never a problem and always resolved quickly! Thanks girls
Waleerat Tredell
Mar 17, 2021
June Mills
Mar 14, 2021
VIP Eyewear is more than a retailer, it's an experience. They go out of their way to make you feel comfortable and to help you pick the perfect frames. They are expert in colour and style and have the most amazing selection of quality brands. I know of nowhere like it. Parking right outside, always offer you a coffee, make you feel like a valued friend.
Danielle Silcock
Mar 10, 2021
The ladies are fabulous in the shop, helped me and my mum pick out frames which suit our face and colouring. I have finally been able to have glasses which are not tiny frames due to the tokai lenses they have available for high prescriptions. Never worn my glasses so much, I love them. Julie, Lisa and Dawn are always very welcoming and always fun visiting. Thank you ladies.
Melanie Simmons
Feb 14, 2021
Ed Flower
Jan 14, 2021
Celia Clark
Nov 24, 2020
Pauline Cowling
Oct 19, 2020
I will never go anywhere else for my glasses now I've found VIP. I bought one pair of the i green's via a stylist but wanted a spare pair and sun glasses and thought I'd take advantage of the zoom consultations they do as I live in Sheffield. It was fantastic Julie was really professional but also so funny I felt right at ease. She narrowed it down then a box of glasses arrived for me to try, 2nd zoom for a try on then 3 pairs later we were done! Fantastic, next time I need some I think I'll go to the shop to meet them all. Thank you ladies you are brilliant!
Vanessa Carla Platt
Jun 26, 2020
Michaela Waddup
Jun 11, 2020
I visited VIP Eyewear for the first time in March, and came away with gorgeous I-Green glasses. I was looking for something colourful, but not too OTT and the advice I was given when trying on frames was honest and appreciated. I love my new glasses and have since bought Vera Wang sunglasses too! Don't be put off by the size of the store... the range is great, but more importantly, you can take your time to pick what's right for you.
Ellen Peters
Apr 14, 2020
The care and attention that these wonderful ladies give to their clients is outstanding. From the minute you enter their treasure filled boutique right through the selection and ordering process until you finally receive and wear your new glasses. And then, just sometimes accidents happen and this is when their superpowers come into their own. I can’t recommend too highly. Thank you.
I’ve already bought four pairs now with my eye on a fifth!
I’ve already bought four pairs now with my eye on a fifth!
Diana Higgins
Mar 29, 2020
Mary Swain
Jan 22, 2020
Tracy James
Aug 18, 2018
Ruth-Ann Moriarty
Jan 17, 2018
Nicola Brewster
Feb 24, 2016
June Mills
Julie has done a fabulous job in kitting me out with 2 amazing pairs of specs (Feb 31st and i-Green) as well as getting my usual specs (which I'd stood on!) repaired. All this done socially distanced (outside courtyard appointment) within lockdown and completed in a week and a half. Such an absolute pleasure to visit and VIP is the right name because that is how you are treated. Oh and I bought a pair of Cocoa Mint sunglasses whilst I was there (such a good price). Brilliant customer service and super-stylish stock, highly recommended.
Jo Gaffney
In 20 years of wearing specs I have never received such a bespoke, professional and helpful service. My glasses are the right colour to suit my complexion, the right shape to suit my face and the right style to suit my personality. The VIP team are so knowledgeable, their glasses are great value and I love wearing them every day. Added bonus: I always get a cup of tea and a laugh when I visit. I recommend to all my spectacle wearing clients without hesitation.